John Mayo-Smith Chief Technology Officer, R/GA

John joined R/GA in 1998 and is a senior member of R/GA’s executive
committee. As Chief Technology Officer, John oversees creative customer
brand platform innovation and helps Marketing and IT executives quickly
leverage creative brand opportunities triggered by emerging technologies.
John manages approximately twenty-percent of R/GA’s staff and is
responsible for enterprise-scale projects on five continents.

John specializes in strategic planning, technical marketing innovation,
customer platform development, business development strategy, strategic
integration of corporate Marketing and IT, lead user & brand influencer
enablement, mass customization, and marketing technology adaptation.
Prior to working at BPMC, John developed, with Roger Fidler, Alan
Prior to R/GA, John co-created more than 40 award-winning software
programs for Intel, Simon & Schuster, and Microsoft. He also held senior
management positions at software companies, including a Viacom affiliate
he helped bring public in 1994. In 1990, John worked with industry pioneers,
including Roger Fidler and Alan Kay, on a precursor to today’s popular
digital readers.

John has been quoted and published articles in the Wall Street Journal,
New York Times,, ABC News, MIT Technology Review, and
InformationWeek. He has lectured at Columbia, New York University,
The New School and Parsons School of Design and published articles in
marketing-related publications such as Advertising Age and Brandweek.
John attended Franklin & Marshall College (BA) and the Columbia Business
School (MBA).