Joy Kosak is a knowledgeable breastfeeding and pumping advocate, mother of two and business owner of two breastfeeding-related businesses. Her journey began when her sister became a mother and noticed a void in the market for convenient pumping accessories, and thus the Simple Wishes hands-free pumping bra was born. Since founding Simple Wishes in 2010 Joy and her sisters have immersed themselves in the industry, learning as much as possible about nursing mothers' needs in order to help meet them and maximize their experience. Today with Pumping Essentials they aim to leverage the implementation of the Affordable Care Act to help new mothers obtain breastfeeding support and breast pumps, cost and hassle-free. With a passion for helping others, Joy seeks to positively impact the lives of new moms and help them achieve their individual breastfeeding goals.