John Friedman is an award-winning communications professional and recognized sustainability expert with more than 20 years of experience as both an external and internal sustainability leader, helping companies, ranging from small companies to leading global enterprises, turn their values into successful business models by integrating their environmental, social, and economic aspirations into their cultures and business practices. On digital media, Friedman is recognized as a thought leader; on Triple Pundit’s List of the Top 30 Sustainability Bloggers on Twitter, #3 on GreenBiz list of most influential 'twitterati', #14 on Guardian Business’ 30 most influential sustainability voices in America, was voted #4 of the "100 leading voices in CSR" by Global CEO Magazine readers, and has regularly been included among the top voices in CSR by Forbes’ Brandfog. Friedman is author of PR 2.0: How Digital Media Can Help You Build A Sustainable Brand which outlines how companies can build brand value by taking advantage of the unique attributes of digital media to build meaningful engagement with stakeholders. Friedman also hosts Sound Living on MusicPlanetRadio.com an online radio station founded by Cerphe Colwell, named “Greenest DJ in America” by Earth Day Network. An Albany State (New York) communications graduate, Friedman earned a management certificate as part of the Lafarge/Duke Management Training program at the Fuqua School of Business in 2000. John Friedman manages sustainability for WGL Holdings, Inc., a diversified energy business that provides natural gas, electricity, green power, carbon reduction and energy services. Organizational affiliations are for transparency purposes only; the opinions expressed are the author’s personal opinions and do not reflect those of any organization.