Justin Callaway has been working as a Portland, OR based film and video editor and independent filmmaker for over 10 years. Currently enrolled in the online M.A. in Media Studies at the New School University, his studies focus on first-person, creative applications of emerging media technology in testing social hypotheses. His animated music video and accompanying parody website, feelingcingular.com, which examined the vulnerability of brands in the age of consumer-generated content, was featured on the cover of the March 3rd, 2008 Business Week magazine.