Katerina Zherebtsova Blog about culture, tech start ups, curated consumption and everything Russian in London.

Russian heritage, British education and an MA in Applied Imagination. Have been applying that imagination to global brands as well as start ups, now working with some of the brightest tech entrepreneurs in SF and Europe.

Believe that style is a way of life and have a digital DNA. Speak a number of European languages, bringing up two kids to speak some more.

My Soviet upbringing ensures a healthy longing towards culture, arts, sports and human progress.