Larry Ross is President of A. Larry Ross Communications, a full-service agency he founded in 1994 to provide cross-over media liaison emanating from or targeted to the Christian market. He has more than 30 years experience in mainstream and Christian public relations, providing strategic PR counsel at both agency and corporate levels to help individuals and organizations influence public opinion.
Following several years in the late seventies as field spokesman for the General Motors Corporation, Larry has been involved with various public relations firms in New York, Philadelphia and Dallas. After handling media positioning for baseball great Joe DiMaggio, he has served as principle spokesperson for evangelist Billy Graham since 1981.
Larry's mission is to "restore faith in media," by providing "value-added P.R. that defines values" and gives Christian messages relevance and meaning in mainstream media. "Newsweek" magazine headlined him as "Point Man for God" and a "New York Times Magazine" personal profile feature quoted him as saying his job is "…to find the sweet spot where faith and culture intersect." His work includes consultation and ongoing representation for many of the world's most influential Christian leaders, ministries and churches. His clients include Pastor Rick Warren.
Larry is a graduate of Wheaton College in Illinois. He and his wife Autumn have three teenage sons, and live in Lewisville, Texas.