As CEO and president of Draftfcb, Laurence Boschetto is charged with setting the agency’s strategic direction and goals, while ensuring operational excellence and growth. He is also responsible for Draftfcb’s overall financial performance. Most recently, as president and chief operating officer, he played a pivotal role in building Draftfcb into a cohesive agency brand across 94 countries worldwide.
Previously the president and chief operating officer of Draft, Laurence brings strong management and leadership skills, as well as a well-honed strategic sensibility, to his position. Before assuming responsibility for Draft's global operations, Laurence served as president and chief operating officer of Draft New York, where he and his team nearly tripled the agency’s size in three years.
Laurence first joined Draft in 1997 as general manager of the New York office, following Draft’s acquisition of Adler Boschetto Peebles, a general market ad agency where he was a founder and managing partner. There he gained extensive experience in branding and advertising, making him fluent in all forms of communication. His client experience ranges from financial services (Manufacturers Hanover Trust to Bank of America and American Express), prestige (from Van Cleef & Arpels to Christian Dior), entertainment (from PrimeStar to DirecTV), telecommunications (from Verizon to Cablevision), insurance (UnitedHealth Group) and packaged goods (Kraft).
Prior to founding ABP, Laurence was executive vice president of account services and strategic planning at Edwin Bird Wilson, a marketing consulting and communications company. He also knows the business from the client side, having held the position of vice president, corporate advertising director at Manufacturers Hanover Trust where he was responsible for worldwide corporate communications and global brand development.
In 2008, Laurence was elected to the American Advertising Federation board of directors. He also serves on the Coalition for the Homeless advisory board, and is an enthusiastic supporter of its First Step program, which gives employment opportunities to women who have lost their homes. In and out of the workplace he has become a passionate supporter of diversity initiatives designed to provide equality and acceptance for all.
A native of Boston, Laurence received his BA from Iona College and an MBA from the Hagan School of Business at Iona College.