Michael S. Jones is the Founder and CEO of THRIVE Farmers. After exiting his previous company, a $40M healthcare services company in January of 2011, Michael spent time his family while deciding what his next course in business would be. During this time, he revisited a conversation with his father-in-law, a long-time Blue Mountain coffee farmer in Jamaica, about the severe disadvantages in the value chain of coffee. The conversation ultimately led to the creation of THRIVE Farmers –- an innovative platform to change the world of coffee and align the interests of producers and consumers for the first time.