Nick Yee has explored online games and virtual worlds with a variety of research methods and tools for over a decade. He is widely known for the Daedalus Project, an extensive survey study of online gamers, and for his original research at Stanford University on the Proteus Effect, which describes how our avatars change the way we behave online and off. Formerly a researcher at the Palo Alto Research Center, he is currently a senior research scientist at Ubisoft, where he studies gamer behavior.