Pamela Serure is the co-founder and Executive Director of Events of the Heart. She is recognized as an inspirational speaker, motivator and marketer. Her focus over the last decade has been on women’s wellness. She is dedicated to educating women about cutting-edge nutrition, mind and body connections and other wellness promoting initiatives. In the early nineties, Pamela developed a concept store called Get Juiced and was a pioneer in the organic juicing/food arena.

This led her to write Three Day Energy Fast and Three Days to Vitality, which has been translated into 16 languages. Her client base was Donna Karan, Christie Brinkley, Barbara Streisand, et al. Her worldwide tour also included spiritual and juice-fasting retreats for energizing and renewal. Upon a sudden and urgent triple bypass, she has used her mess to become her message and founded Events of the Heart, a non-profit that tells the real stories of real women through theater performances. She has authored two books, The Three Day Energy Fast and Take it to Heart: The Real Deal on Women and Heart Disease and just completed an updated version of her paperback, Dear Heart.

Her passion now is to message to every woman the importance of a healthy heart and create new platforms to highlight this issue.