Piers Fawkes runs PSFK, a trends and innovation company that helps companies and organizations make things better through change - whether that's better marketing, better service, new product ideas or a new way of working. Piers and the PSFK team also offer consultancy, helping companies like Apple, BMW, Coca-Cola, MTV and Target leverage trends and find new ideas.

In addition, PSFK publishes the website PSFK.com, trend & idea reports, inspirational jobs and events listings, and a public list of trusted trends and innovation professionals called The Purple List. PSFK also creates events like this one to inspire audiences to make change.

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