The Rev. Larry Hollon is the chief executive of United Methodist Communications, the global communications agency of The United Methodist Church. United Methodist Communications seeks to increase awareness of the denomination in communities and nations around the world, as well as offering services, tools, products and resources for communications ministry.
Since being named general secretary in 2000, Hollon has overseen the creation of more than $40 million in advertising that has significantly raised public awareness of The United Methodist Church. In May 2009, he led the launch of Rethink Church, a new advertising and welcoming campaign targeting 18- to 34-year-olds that seeks to redefine church as an out-of-church experience where people are actively involved in the world beyond.
Rev. Hollon’s visionary leadership on global health issues played a pivotal role in catalyzing the denomination to become a founding partner in Nothing But Nets, a grassroots campaign to save lives by preventing malaria, as well as developing a new global health initiative for The United Methodist Church. The Global Health Initiative is engaged in Imagine No Malaria, a comprehensive, church-wide effort to raise $75 million over five years to fight malaria.
Before joining United Methodist Communications, Hollon was an award-winning producer whose primary focus was telling the stories of persons affected by poverty. His work has taken him to more than 30 countries to collaborate on projects ranging from the stories of street children in Brazil to economic self-development in rural villages in Africa. His clients have included Fortune 500 companies, governmental agencies, and nonprofit organizations. He has also worked in television news and commercial radio as a talk show host, and has been published in numerous publications. Hollon is an ordained elder in The United Methodist Church.