Rob graduated from York University in Economics and Politics and spent a year in radio before moving into PR. He set up his own media PR business in the 1990s, working with ITV, Granada, Channel Four and several independent production companies including Endemol. He was PR Director at McCann Erickson for seven years and MD of Staniforth, part of the TBWA group. In 2012 he set up Rule 5 a communications agency in MediaCityUK.

He is the author of 'Public Relations and the Social Web' (2009) one of the top selling PR books in the UK in the last couple of years. In 2009 he set up a blog about the Hay on Wye Literary Festival called Making Hay. It started as a hobby and in its first year it attracted just 500 or so views. After two years the number was just short of 10,000 and is more than doubling every year.

He also blogs at PR and the Social Web and PR Media Blog.