Rob founded Optimal in 2008 and sold it for $35 million to Brand Networks in 2013, where he is currently a member of the board of directors. Rob is recognized as an expert in the field of online advertising and e-commerce, and was the first general manager of advertising at LinkedIn in 2006. Before LinkedIn, Rob was at NexTag where he built up NexTag’s display advertising lead generation and media business, propelling the firm to a position as a top 5 US online advertiser according to Nielsen//NetRatings. Rob began his professional career as an investment banking analyst in New York with ING Barings/Furman Selz, and then in 1999 joined Jupiter Communications as an e-commerce research analyst. Rob left Jupiter in 2003 and joined Nielsen//NetRatings as the company’s director of commerce analytics. Rob holds an AB degree in computer science and economics from Dartmouth College, and received the CFA (Chartered Financial Analyst®) designation in 2003. He lives in Boulder, Colorado.