Dr. Rosina Samadani is the founder of the boutique healthcare consulting firm, Capella Advisors, which she founded in 2004, Truth On Call, which launched in January 2010 and co-founder of DocNews, launched in 2013. TOC surveys healthcare practitioners (doctors, nurses, and the like) via text message and email. DocNews is a customizable e-journal for physicians. Prior to Capella she was with McKinsey & Company for seven years, where she was a leader in the healthcare practice. She has her BS from MIT in Mechanical Engineering, her MS from the Harvard-MIT Health Sciences and Technology Program in Mechanical Engineering, and her Ph.D. from Northwestern University in Biomedical Engineering. Dr. Samadani was a National Science Foundation Fellow and a Helen Bernstein Health Sciences and Technology Fellow.