Name: Ruggy Joesten

Title: Community Director, Yelp NYC

WTF is Yelp? Tosh.0 from Comedy Central recently asked that question as well, but in case you don't want to watch the video (you really do, though!), our mission is simple: we're here to connect people to great local businesses. Whether you're looking for your town's best dim sum, or you're stranded outside your front door and need the services of our nifty mobile app to track down a 24-hour locksmith, Yelp's got you covered.

Neighborhood: The Easy V (East Village)

Favorite Bobs: Barker and Saget

Bio: Hailing from the mean streets of Fallbrook, California (avocado capital of the world!), now living on Jay Z's turf (I prefer to call him Shawn), Ruggy is the skinny-jean wearing, Dan Auerbach doppelgänger heading up all things community related at Yelp New York City. When he's not attending Manhattan Mini Storage auctions in hopes of striking gold, you can find him at some of his favorite city haunts like Double Wide, Ten Degrees, the Halal Cart on 53rd and 6th, Rye, and International Bar ($4 drinks in NYC? Get out!).

Yelp profile:
Twitter: @RuggyYelpNYC
Friendster: Um...