Saloona is a web magazine for women -- the first of its kind in Israel -- that provides high quality content and networking for women. Saloona represents the new generation of women's websites, which have expanded the term of "feminine content" -- no more stereotypically feminine stories, but, instead, broad and intelligent women-oriented content in areas of politics, finance, career, society and environment, as well as entertainment, lifestyle and parenthood, suited to fit the unique needs of women in this era. Since launching in 2010, Saloona has become the leading women's web magazine and blogging platform in Israel.

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