Scott Reich Vice president of original content and programming, VEVO

Scott Reich is Vice President, Original Content & Programming and resident VEVO Video Expert. Based in New York City, Reich is responsible for overseeing VEVO’s original content and programming operations, which includes original music lifestyle series programming (GO Shows, Sound + City, You Play Like a Girl, Stylized, ASK:REPLY to name a few) and live events (VEVO Presents).

Prior to joining VEVO, Reich was a Programming Consultant at Fuse, acting as the lead talent executive for special events featuring Jay-Z, John Mayer and Maroon 5. From 2007-2009, he was Vice President, Programming for video on-demand cable network Concert.TV. Prior to that, Reich spent eight years at VH1, most recently as Vice President, Multiplatform Music Programming. Earlier in his music industry career, he held stints in publicity, management and radio.