Seth is responsible for bringing a “One Intuit” strategic approach to the traditional, digital and emerging media marketplace to accelerate growth, improve efficiencies and increase innovation for impact across the company which includes TurboTax, QuickBooks, Quicken and Mint by taking a holistic view of how Intuit invests and executes a substantial multi-channel media spend.
Additionally, Seth leads the digital marketing team (i.e. TurboTax display, social, mobile, paid & organic search, affiliates, analytics), His team also focuses on uncovering "NBDs" (Never Been Done) new opportunities in Emerging Media and platforms like mobile, gaming, digital out of home and social media.
Seth attended Film School at Loyola Marymount and Graduate Film School at the American Film Institute. He left a career in the entertainment industry, most recently as a talent agent representing writers and directors to start his internet journey in 1996 in search engine optimization.
Seth currently serves on the Proctor & Gamble Digital Advisory Board, AdAge Media Advisory Board, ComScore Cross-Media Advisory Board and formerly a Board of Director of Shop.org.
A native of Los Angeles Seth loves reading, movies and basketball and can usually be found with his wife and two young boys at Legoland, the Zoo and shepherding his sons between tennis lessons, soccer, and hoops games.