Simon Higby works for the advertising agency DDB Stockholm where he has won numerous awards including the DDB networks first ever Titanium lion, a Cannes Cyber Grand Prix, two Eurobest Grand Prix’s, 15 Cannes lions and the Bill Bernbach award for his work on Volkswagen and McDonalds.

He has recently returned to DDB Stockholm from a two-year stint at their sister agency DDB Copenhagen, after leading that office to their best ever result at Cannes.

He is a founder of The Fun Theory, a movement that is based on the simple idea that you can change human behavior for the better by making things fun to do. See more at thefuntheory.com
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Simon is also an MBA candidate at The Berlin School of Creative Leadership.

Get in touch via twitter @simonhigby.