Soldanela Rivera Latina artist, producer, publicist

Soldanela, also known as Sol, is a dynamic and versatile entertainment professional with an eclectic and vast background with over two decades of experience as publicist, producer and artist. She has spearheaded national and international publicity and marketing campaigns for tour-concerts, theater productions, special projects and events and films with a specific focus in the U.S. bilingual ad Spanish language Hispanic market. Sol graduated from Columbia University in 2005 with a Master of Arts in Arts Administration and received her BFA from Sarah Lawrence College with a concentration in dance. Sol is also the eldest daughter of the legendary Puerto Rican vocalist Danny Rivera and from childhood was surrounded by Puerto Rico and Latin America’s most talented and outspoken artists. She has worked with notable Latin entertainment industry luminaries such as Marc Anthony, Michel Camilo, Celia Cruz, Cheo Feliciano, Jennifer López, MANA, Victor Manuel, Ricky Martin, Ismael Miranda, Eddie Palmieri, Johnny Pacheco, Tito Puente, Silvio Rodriguez among many other. She has worked side by side with veteran entertainment industry impresarios Henry Cardenas, Blanca Lasalle, David Maldonado, Angelo Medina and Ralph Mercado. Sol served as development producer of the critically acclaimed Off-Broadway play “The Life and Music of Celia Cruz.” She has traveled extensively in the United States, Latin America and Europe, danced with Elizabeth Streb Ringside Inc., played Spider Woman in Murray Mednick's The Coyote Cycle; and played various characters in the Off-Broadway hit, “Who Killed Hector Lavoe. She has collaborated with the Bronx-based theater company Pregones Theater for over ten years and maintains professional ties with Falco Ink, Ninguna Ciencia, Puerto Rico Film Commission, Apollo Productions and others. Currently, Soldanela is the Media Consultant to Hostos Community College, of The City University of New York.