Whether sounding a warning to greenwashers on NBC’s TODAY show or spending all day in a landfill to show her dismay at the state of U.S. recycling efforts, Valerie Salinas-Davis passionately speaks out about injecting ethics and authenticity into companies' sustainability programs and communications efforts. Davis led the Don’t Mess with Texas campaign to victory in the America’s Favorite Slogan Competition, beating Nike’s “Just Do It” and “Got Milk?" Salinas-Davis is a speaker at water, energy, solid waste, health and advertising conferences, including the National Symposium on Market Transformation for the American Council for an Energy-Efficient Economy in Washington, D.C. She is a winner of the American Advertising Federation-Austin Silver Medal Award for outstanding contributions to advertising and furthering the industry's standards, creative excellence and responsibility in areas of social concern. Salinas-Davis earned a Bachelor of Journalism at The University of Texas at Austin, and represented the College of Communications on the Texas Exes Council of the UT Ex-Students’ Association. She is a board member of Austin Habitat for Humanity.