Vincent Cordero is a Media Executive with a record of Team & Partnership development, Brand & Audience expansion, Community service and P&L results. Cordero’s diverse experience includes Network Cable TV, Local Broadcast TV and Corporate Strategy.
Cordero joined News Corp in mid-2010 as Executive Vice President & General Manager, “FOX Sports en Espanol”.
Since then, his team: Re-launched the Network as “FOX Deportes”; Launched the “Con Garra” celebrity-athlete and viewer call-to-action branding campaign, winning PROMAX “Gold” Award in 2012; Quadrupled the News/Talk studio show hours to +1,500 per year, with “Central Fox” becoming the #1 rated U.S. Latino Cable Sports News Show; Expanded the Event portfolio by adding UFC, Golden Boy Boxing, College Football and NASCAR; And, Launched the “El Mundo Es Tuyo, Through Education” campaign in partnership with the Hispanic Scholar Fund. As a result, FOX Deportes became the #1 U.S. Latino Sports Network in all key dayparts.
Cordero came to News Corp from Univision Communications.
Most recently, Cordero served as Vice President & General Manager of the Univision Chicago TV affiliates – a position he assumed in 2005, at the age of 33. His team created what Broadcasting & Cable called “a lifeline for Hispanic viewers.” This service was recognized with numerous awards, including 37 local Emmy nominations and the Chicago Board of Election Public Service Award. On the business side, Revenue and EBITDA grew to historic highs.
Cordero joined Univision in 1999 as an Executive Trainee, and was promoted to Vice President of Business Development and Labour Affairs in 2002.
Cordero has received several recognitions: “Next Generation Leader” (NAMIC, 2011); “Alumni Hall of Fame Inductee” (Hispanic Scholarship Fund, 2011); “Most Influential Minorities in Cable” (CableFAX, 2011); “Next Wave of Leaders” (Broadcasting & Cable, 2009); “Young Hispanic Corporate Achiever” (Hispanic Association on Corporate Responsibility, 2008); “40 Under 40” (Crain’s Chicago Business, 2007).
Cordero earned his Juris Doctorate from the University of Chicago Law School in 1999. He received his B.A. Magna Cum Laude from UCLA in 1996, with a triple major in Philosophy, Political Science and Chicano Studies.