Wendy is co-founder and CEO of Moonfruit, the UK’s leading DIY website and online shop builder for SMB's to publish on web, mobile and social platforms. Moonfruit was recently acquired by Yell group (recently re-branded Hibu) in a deal worth $37m as an important step in its transformation to a leading global digital services provider and local eMarketplace. Moonfruit was launched in 2000, bootstrapped post the Dotcom crash and innovated raising $2.4m from Stephens (US) and Silicon Valley-based 500 Startups in Sept 2010. She is a 500 Startups mentor, and supports the Astia, Women 2.0 and ChangeTheRatio networks. She was female UK Tech Entrepreneur of the Year 2011.

Wendy was Marketing Director of Gandi Group, helped launch Zopa.com - first European P2P lending site and Egg.com - first UK internet bank. She trained at Arthur Andersen after getting a BEng Computer Science from Imperial College, London where she met Eirik Pettersen her best friend and co-founder.

Wendy's also has a MA in Future Textiles from Central St Martins. She lives in London with her husband and co-founder Joe, their 8 yr old son and 5 yr old daughter.