Yuchun Lee Vice President, Enterprise Marketing Management, Industry Solutions, IBM Software Group

Yuchun Lee is vice president, Enterprise Marketing Management (EMM), in the Industry Solutions division, IBM Software Group. EMM is comprised of Coremetrics and Unica technologies, providing the foundation for solutions to help companies automate, manage, and accelerate core business processes across marketing and demand generation.

Mr. Lee was co-founder and CEO of Unica, a marketing and analytics software firm. Unica’s software helps companies across different industries -- financial services, insurance, retail, telecommunications, travel, hospitality -- do things like personalize their marketing campaigns, manage interactions with customers, and analyze the behavior of website visitors to promote sales.

Mr. Lee also serves on the Direct Marketing Association’s board of directors. A born entrepreneur who started his first software company in high school, Lee is also a former member of the famed MIT blackjack team, "loosely" depicted on the big screen in the film "21."