Zaid Al-Zaidy Creative Agency CEO, Strategist & Brand Expert

Zaid is the outgoing CEO of McCann London and a vocal champion of diversity as a prerequisite for creativity in the media industries. His own background is suitably richly varied – he was a marketer at Unilever helping the sex drives of a generation of youths with the Axe/ Lynx Effect, and then became a strategist and planner at Mother, RKCR/Y&R and TBWA. At McCann, he made the leap from CSO to CEO and led the management team of the agency that last year topped the new business rankings.

Zaid sits on the Council at the Institute of Practitioners of Advertising, is a Member of the Effies UK Steering Committee and was recently named by City AM as one of the UK's Top 30 most influential people in media, advertising and communications.