Tremor is one of the first video ad networks to sell pre-rolls on a cost-per-engagement basis. That's an important metric because engagement is a sought-after measurement by advertisers and it's one that's been hard to come by so far on the Web.
"I really like to see a lot of small media companies like Andy's just take the diversity that is really encouraging and move it into the next era of journalism," Kara Swisher, co-executive editor of All Things Digital, tells Alison Kitchens of the American Journalism Review.
What constitutes premium content is important as online video takes on a greater portion of new media budgets; eMarketer has said online video advertising will hit $2 billion this year, a 52% rise, and much of that will go to premium inventory.
Views of videos on Bloomberg.com doubled on Monday (8.8) as turmoil roiled the global markets, a spokesperson has told Beet.TV via email. Overall traffic to the site on that day was up 62 percent over the average.
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NBC News, which has registered success in creating microsites around specific shows including the Today Show, will be expanding the number of microsites, says Vivian Schiller, Chief Digital Officer.
Hulu, the entertainment portal which is also the biggest online video advertising platform, having served nearly one billion ads last month, provides double the return to advertisers, compared to television.
Beet.TV sat down with ScrollMotion co-founder Josh Koppel, who has an extensive background in motion graphics and video, to explain how his company is redefining the very notion of the moving image in digital media.
Nielsen has introduced a new system for publishers and advertisers to measure gross rating point (GRP's) across web properties, social networks and around online video.