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Entries by Andy Plesser from 09/2011

Publishers Seek TV-Like Marketplace: Forrester's Michael Greene

| Posted 09.06.2011 | Technology

While publishers seek a direct, simplified means to sell video inventory, like television, the reality is a bifurcated world where advertisers seek to buy in a range of electronic marketplaces, observes Michael Greene, Analyst at Forrester Research in this interview with Beet.TV.

Adobe Unveils Flash Media Server for Apple iOS Devices, Announces DRM for Android

| Posted 09.09.2011 | Technology

At the big IBC show in Amsterdam, Adobe announced the introduction of Flash Media Server 4.5, a platform for publishers to deliver Flash content to Apple iOS devices, including the iPad and iPhone.

Video: Adobe's Ashley Still: HTML 5 is Just a Piece of the Puzzle, a "Video Tag"

| Posted 09.11.2011 | Technology

2011-09-11-Screenshot20110911at4.49.44PM.jpg

Exclusive Video: comScore Now Ranking All YouTube Partner Channels

| Posted 09.14.2011 | Technology

comScore, which first broke out metrics around the top 50 YouTube partner channels for the month of July, is publishing analytics for all YouTube partner channels, which is many thousands.

PlayLater, a "DVR" for Premium, Online Video Launches

| Posted 09.14.2011 | Technology

PlayLater, a program which allows consumers to save most premium online video programming to their PC, has launched today from PlayOn.

The Weather Channel Moves to Brightcove's HTML 5 Player

| Posted 09.16.2011 | Technology

The Weather Channel, which claims the second most downloaded iPad App, has moved from a Flash player to an HTML 5 player from Brightcove, enabling consumers to watch video regardless of their device, said Cameron Clayton, EVP for Digital, in this interview with Beet.TV.

Media Curation Platform "Storify" Tapped by the Weather Channel

| Posted 09.19.2011 | Media

Storify, the social media curation tool, was used by the Weather Channel during Hurricane Irene, says Cameron Clayton, EVP for Digital, in this interview with Beet.TV.

Program Alert: The Beet Leadership Webcast on Original Web Content, Live from AOL in LA on Tuesday

| Posted 09.19.2011 | Media

We have an outstanding group of panelists to discuss the economics, social strategies and creativity around original entertainment video for the Web. There's a lot happening and we're going to go deep.

The Beet Leadership Webcast on Original Web Content, Live From AOL Studio in LA Today at 11 PDT/2 EDT (Recorded Earlier)

| Posted 09.20.2011 | Technology

We have an outstanding group of panelists to discuss the economics, social strategies and creativity around original entertainment video for the Web.

Yahoo! Taps Top Hollywood Talent for Web Original Series

| Posted 09.22.2011 | Technology

Yahoo! has green-lighted eight new, short-form Web original video programs, producing them both in-house and with leading Hollywood shops.

CNN Managing Editor Mark Whitaker: We Are Reaping the Benefits of Global Expansion

| Posted 09.24.2011 | Media

CNN's sizable investment in international coverage has paid off with increased television ratings and digital consumption, says Mark Whitaker, EVP and Managing Editor of CNN Worldwide, in this interview with Beet.TV.

AOL Finds Growing Business Around Branded Video Programs

| Posted 09.27.2011 | Technology

AOL Video has found a growing business around original Web programming, meaning shows which are sponsored by a specific brand, says Karen Cahn, VP for Branded Partnerships.

Hollywood Meets the Web: The Outlook for Video Branded Entertainment (A Recorded Webcast)

| Posted 09.27.2011 | Technology

Live from the AOL Studio in New York today, at 2:00 p.m. EDT, tune-in to the Beet.TV Leadership event.

Digitas' Sarofian: "Audience Design" is Key to Branded Entertainment

| Posted 09.29.2011 | Media

"Audience and data is sexy" and is key to the success of branded content, says Stephanie Sarofian, Managing Director of Brand Content and EVP at Digitas, in this interview with