iOS app Android app

Entries by Andy Plesser from 06/2013

LG and Nielsen Studying Audience Makeup of Smart TV Users

| Posted 06.10.2013 | Technology

Consumer electronics manufacturer LG is working with Nielsen on a research study to better understand the audience composition of smart TV users, says...

Innovid's CTO on 'TV Everywhere' and Engagement

| Posted 06.10.2013 | Technology

Although television is available almost everywhere today - tablets, PCs, connected TVs, gaming consoles and mobile phones - engagement and interaction...

Brands Move Money to Online Video from TV and Display, Cite Better Engagement

| Posted 06.11.2013 | Technology

Nearly three-quarters of ad dollars flowing into online video is coming from TV money, according to a new study from AOL's global branded content plat...

Women's Stories Hub MAKERS.com Sees 1.5M Monthly Viewers

| Posted 06.17.2013 | Women

CANNES - Launched in February 2012, MAKERS.com - a digital platform dedicating to telling the stories of the "trailblazing women" and a joint initiati...

Gloria Steinem on Digital as a Medium for Women's Stories

| Posted 06.17.2013 | Women

CANNES - "Women around the world really are making huge use of digital media in every way,"  says feminist activist Gloria Steinem. With the growt...

Mariane Pearl to Launch Global News Site for Women, Next Week

| Posted 06.17.2013 | Media

CANNES - Mariane Pearl,  who is spearheading a global advocacy group for woman called Chime for Change, will launch a global news site about women w...

Data-Hungry Mail Online Mulls Original-Video Move

| Posted 06.18.2013 | UK

CANNES - Look out, world. Having quickly become the planet's most-visited newspaper website, Mail Online plans to ramp up its digital video offering b...

Adobe Finds Tablets Racing Ahead For Retailers

| Posted 06.18.2013 | Technology

CANNES - Time was, the term "mobile" could be used to describe a swathe of devices. But now the market is so rich with portable gadgets, it's time to ...

Microsoft Touts '100 Percent Always-On' Xbox One To Advertisers

| Posted 06.18.2013 | Technology

CANNES - Microsoft believes its Xbox game console can take marketers' messages to consumers beyond gaming's traditional hardcore audience. "The faste...

Twitter Is Now The #5 Digital Ad Platform

| Posted 06.19.2013 | Technology

CANNES - Now that it has turned advertisers on to its marketing tools, Twitter is snapping at the heels of the biggest online ad gorillas, according t...

New CEO Wants Shazam To Be Destination, Not Utility

| Posted 06.20.2013 | Technology

CANNES - After branching out from identifying music to enabling TV ad interaction, now mobile app Shazam wants to start aggregating its wealth of user...

AOL Set To Expand Live Programming, Susan Lyne

| Posted 06.21.2013 | Media

CANNES -  With the success of the HuffPost Live,  a 12-hour live interactive video program, parent company AOL  be will doing more live shows aroun...

"Angry Birds" is One of the Biggest Video Channels "On Planet"

| Posted 06.21.2013 | Technology

CANNES - One of the world's most popular games could also become one of its most pervasive video brands, after Rovio added its Angry Birds Toons carto...

Yahoo to Deliver Video via Personalized "Streams," Will Scale Content via Third Parties, UGC

| Posted 06.21.2013 | Technology

CANNES - Video will becoming increasingly delivered via a highly personalized "streams," explains Erin McPherson who heads video at Yahoo, in this int...

IAB Chief: Publishers Demand Industry Standards in Programmatic Buying

| Posted 06.21.2013 | Media

CANNES - While the move to automated systems of buying and selling advertising inventory is inevitable, the ad agency trading desks and the holding co...

Video: Adweek's Cooper on Risks for Publishers Around Native Advertising

| Posted 06.25.2013 | Media

CANNES - While so called "native advertising," meaning advertising messages integrated into what might appear as editorial content, is growing as publ...

Outbrain Serves Content Marketers In To Editorial Stream

| Posted 06.25.2013 | Technology

CANNES - Time was, New York-based Outbrain mostly helped news site readers find interesting stories to read on other news sites. Now that any brand c...

AOL Links with Taboola for Video Discovery

| Posted 06.27.2013 | Technology

CANNES - AOL has an agreement with video discovery engine Taboola to increase video views both on and off AOL properties, explains Ran Harnevo, SVP fo...

Razorfish CEO on What's Next in Branded Content and Storytelling

| Posted 06.27.2013 | Media

CANNES - Marketers should be on the lookout for new ways to blend storytelling into branded content, says Bob Lord, Global CEO of Razorfish in an inte...

Havas' Delport sur la nécessité de la technologie algorithmique

| Posted 06.28.2013 | France

CANNES - Avec l'explosion d'un fini à un inventaire quasi-infinie de contenu, les agences et les publicitaires ont été confrontés au défi d'appre...