Is Old Media still relevant in today's social media world in terms of getting publicity that helps you make sales? You bet. Good publicity practices should include Old Media as well as New Media.
My friend, "Cathy" is very aware of my love of books and my passion for helping people make connections. She knew I would enjoy her tale about a recent trip to her local Borders on a Saturday night and I am sure you will also.
Readers aren't only reading to discover an author's ideas. They are also reading to discover their own ideas. Facebook allows authors to join in that formerly one-sided conversation.
With all of the modes of communication available, authors have so many ways to connect with (and sometimes saturate) their potential reader. So how do you capitalize on all of them without cannibalizing your individual efforts?
I didn't write my book with any intention of it becoming an international bestseller, landing on the NY Times Bestseller list. I wrote my way through a crisis because as a writer, that's how I process life.
Facebook fans are relevant to the author's content, which makes them valuable. How valuable? According to a recent study, a Facebook fan is worth $71.84.