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Entries by Belinda Parmar from 07/2012

Listen to Apple - The HTC One X is a Real Contender

| Posted 07.04.2012 | UK Tech

How can you tell when a company has "arrived" in the world of consumer electronics? It's not just about getting great reviews in blogs and magazines - what arguably matters most is the respect and fear of your peers.

Are You Obsessed with Image? Twitter Isn't

| Posted 07.05.2012 | Women

There is something incredibly refreshing about a platform that lets the world talk to each other so openly while putting so little emphasis on projected style, gender or personality.

Blog, Sweat and Tears

| Posted 07.10.2012 | Women

We need to stop looking to the Internet for quick-fix success.

Is it Time to Rethink St. Mum?

| Posted 07.11.2012 | Parents

If there's a moment where motherhood turns you into the kind of selfless, viceless, paragon of virtue seen in these sorts of ads, I'm still waiting for its arrival.

The Appointment of Marissa Mayer Is a Milestone for Women in Tech

| Posted 07.17.2012 | Technology

Technology is an overwhelmingly male industry. But in Silicon Valley there are the first signs of change in the air as Yahoo! appointed Marissa Mayer as its new CEO -- a move that has been applauded across the industry and is tipped to revive the fortunes of one of the internet's most recognizable brands.

Pink Really Does Stink

| Posted 07.18.2012 | Impact

Some of you will have read before about my distaste for tech's 'pink it and shrink it' tactic when marketing towards women -- namely, the belief that it is enough when designing a product for women to make it pinker, cuter and simpler than the 'male' version. Why do they do this?

Improving Lives, One App at a Time

| Posted 07.25.2012 | Impact

We can be negative about the rise of technology in our lives all we like, but smartphones and tablets have become a fantastic enabler for people to improve their lives.

The Loneliness of the Long Distance Tweeter

| Posted 07.27.2012 | Technology

For athletes, huge sacrifices must be made in pursuit of perfection -- sacrifices that often mean they are forced to fly solo. Thankfully technology is slowly making things easier, allowing those who push themselves to the limits to continue feeling supported