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Blog Entries by Beverley Golden from 01/2013

Endorsing Pepsi? Are You Kidding Me Beyoncé?

| Posted 01.26.2013 | Canada Living

When I recently read that superstar Beyoncé, a role model to millions, especially her legions of young fans, signed a 50 million dollar deal with Pepsi, I was compelled to speak up. A lifestyle brand! Seriously? Do celebrities have a moral responsibility to talk their talk and walk their walk? I believe they do.