Here's how I can tell if an environmental news story has permeated the public consciousness: my 86 year-old mother phones to tell me about it.
A federal law, as amended in 2007, required all U.S. fisheries to have management plans, and catch limits that would end overfishing by 2012. And look what year it is!
A bit of a splash erupted on the Web yesterday in the form of photos showing a boat displaying two hammerheads. One was a shark. The other was the celebrity, Rosie O'Donnell.
Well, people, what an incredibly long drop it's been since the electrifying National Geographic TV specials of my youth, whose mere opening theme notes would raise the hair on my neck.
When the Exxon Valdez ran aground in Alaska's Prince William Sound, it unleashed a regional catastrophe whose effects continue to play out these two decades later. One such apparent effect was the subsequent collapse of the region's herring.
It's a world of 7 billion and counting, wherein many people couldn't care less about seabirds or other predators -- unless they're tasty.
We need to generate visible public excitement not just about what could be stopped, but about what we need to create, and what can positively be accomplished.
National Geographic is committed to the big picture. Conservation concerns will be part of the project. That's their promise so let's take them at their word.