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Entries by Cassie Slane from 01/2013

Tech Companies Are Betting Big on Pink at CES 2013

| Posted 01.10.2013 | Technology

I'm not sure when the "pinkifying" of technology started, but I first noticed it a few years ago when QVC sold an Asus netbook in two color choices, hot pink and copper. It must have done well, because soon girly netbooks were airing daily.

Will Strapping Fitness Trackers On Our Kids Help America's Childhood Obesity Problem?

| Posted 01.17.2013 | Parents

The question is, will parents use the device in the right way? Tracking a child's activity through the day could be a slippery slope when it comes to a child's self-esteem.

3 New Tech Products Designed for Women (and They're Not Pink!)

| Posted 01.24.2013 | Technology

Technology companies designing solution-based products for women are few and far between. But a few entrepreneurs are filling the void left by major technology companies by actually designing products to fit women's lifestyles instead of just "pinkifying" them.