People will act against their own best interests when they think they are being treated unfairly. They may go down, but they're going to take the greedy bastards down with them.
The risk-taking, emotional, intuitive Kirk and the logical, rational, conservative Spock need each other. They are two integral parts of a complex, effective decision-making system.
What can MySpace do to grow? It has to start a new business, not merely tweak its tired old business. It can buy a disruptive technology, like Apple did when it launched the iPod and iPhone.