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Entries by Chris Brassington from 10/2009

McDonald's Not the Only One Touting "Over 2 Billion Served"

| Posted 10.02.2009 | Technology

People are frenzied over iPhone applications and have downloaded games, tools, news feeds and other apps at the tune of 2 billion.

I Want What I Want and I Want It Now

| Posted 10.16.2009 | Technology

Am I surprised by the surge in mobile use among older Americans and women? Not at all. Gone are the days of smartphone usage being dominated by traveling businessmen and women.

Is It Possible to Track ROI in the Mobile Marketing Space?

| Posted 10.21.2009 | Technology

Previously, marketers could send out SMS messages and report on the number delivered. But then what? If you're including a link to a mobile website, how do you know if the recipient clicks on it?

Is the Next Frontier Here? The Consensus Is Yes!

| Posted 10.28.2009 | Media

Location-based services are key to the mobile Internet. Consumers are not only using their phones to communicate, but to also find the nearest supermarket, deli, and Starbucks.