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Entries by Christel Quek from 10/2012

Meaningful Leaders: Joel Gascoigne of Buffer

| Posted 10.08.2012 | Small Business

In a world of rising consumer cynicism about brands, Joel and his team have distinguished themselves within the crowded tech startup space by firmly believing in not just improving their core product, but also in improving the well-being of their users.

3 Ways to Tell a Social Brand Story

| Posted 10.19.2012 | Business

The social media revolution has altered how brands engage with the social consumer. This is an age where influence triumphs over awareness, where cons...