Take a stand -- the beauty is you can cross that line at any time, but get to one side or another and see how it feels... morally; ethically; humanly.
There are caveats, of course, but at the end of the day, if we are open to new ways of understanding what is valuable, beyond simple aggregation of audience or dollars, then culture will truly advance.
Steve Jobs always understood what was right... he never went for what was selling... and by the way, he made a fortune doing it... not a shabby proposition - no?
If you think China is all about cheap labor, and that the basis of its power is the sheer number of low-paid people it can throw at a problem -- or that censorship and lack of personal freedom limits Chinese innovation and entrepreneurship -- think again.
Imagine the clean cold chill of a mountain early morning; the dark clear sky ablaze with the lights of the night as the colors begin to change, black to purple, purple to gold as the glow of the sun begins to overpower all and the chill gives way to heat.