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Entries by David Shing from 07/2013

Shingerview With Baratunde Thurston of Cultivated Wit and More!

| Posted 07.01.2013 | Business

Humor makes us more human by revealing what matters to us, what triggers an emotional response. Before brands can seek to engage in humor, they must know what they stand for at their core.

IAB & AOL Mobile Discussion Cannes Lions 2013

| Posted 07.03.2013 | Business

In 2012 Mobile stormed into Cannes lions as the hot new category. In 2013, submissions were up 30 percent and the winner was a country first for the Philippines.

Cannes Lions 2013 Shingerview With Sasha Savic CEO Mediacom USA

| Posted 07.09.2013 | Business

How then does the CEO of a media agency not only embrace, but execute that philosophy? Because if there is one thing happening in the world of creativity and technology, it's that everything is getting more congested, more complicated.

Cannes Lions Shingerview With Darrell Whitelaw, Partner, Siberia

| Posted 07.11.2013 | Business

What does a designer want to do with endless white space? Create, of course. A designer by trade, Darrell is most excited about the need for technology and creativity to work together to deliver "consumable" experiences and services.

Cannes Lions Shingerview with Shannon Lewis, President, Liberty & Co Communications

| Posted 07.11.2013 | Business

Shannon Lewis understands the importance of building a personal brand. She does more than talk the talk, she walks the walk. Shannon understands that you have to embody a brand in order to represent and sell a brand.

Cannes Lions Shingerview With Mark Holden, Worldwide Strategy and Planning Director, PHD

| Posted 07.11.2013 | Business

What if your boss turned to you and said, let's turn all work into play. Now imagine that your career, your accomplishments, work patterns and place in a company, would all be viewed through such a model. That's exactly what PHD is doing.

Cannes Lions Shingerview With Brian Sheehan, author of Loveworks

| Posted 07.23.2013 | Books

Even at a festival dedicated to creativity, there was an emphasis on technology and data. So when someone wants to get back to the emotional connection between brands and consumers, it can feel like a refreshing bolt of "why, yes. Do tell."

Cannes Lions Shingerview With Chris Miller, CDO, Draftfcb

| Posted 07.23.2013 | Business

Magic are the moments that make the technology disappear and the message or experience appear. And today, more than ever, those messages need to be appear in a way that makes the consumer not a bystander but a participant.

Cannes Lions Shingerview With Mark Pollard, VP Brand Strategy, Big Spaceship

| Posted 07.23.2013 | Business

Mark Pollard is very careful not to let semantics get in the way. And argues you shouldn't either. At Big Spaceship, no one has "Creative" in their title -- being creative is the cost of entry.

Cannes Lions Shingerview With Tim Rodgers, Creative Partner, rehabstudio

| Posted 07.23.2013 | Business

There was a time brands were so afraid of people tweeting negative things about their brands or even posting a comment on Facebook, that they refused to dabble in social. So what happens when you put your brand in the hands of a company dedicated to "hacking it"?

Cannes Lions Shingerview With David Bell, Chairman Emeritus, IPG and AOL Advisor

| Posted 07.23.2013 | Business

David Bell is known to those who are lucky enough to know him as the mentor, yoda, guru, master, sage, teacher, guide, light and anything else you can use to name our industry's most respected advisor.