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Entries by Eddie Reeves from 03/2012

Despite Controversy (and Partially Because of It), Kony 2012 Promo a Watershed Marketing Moment

| Posted 03.20.2012 | Business

The Kony 2012 campaign is, quite simply, one of the most the most significant marketing promotions in recent history, ranking alongside the likes of Philip Morris' introduction of the Marlboro Man and Apple's "1984" Super Bowl spot.