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Entries by Eric Yaverbaum from 06/2012

Obama Is a Master of Social Media -- New App Fuels His Campaign

| Posted 06.02.2012 | Media

In late May, the Obama campaign unveiled its latest innovation in the usage of social media: The Dashboard. It serves as more proof that Barack Obama is a master of the deployment of social media in political campaigns.

At Play in Facebook's New Sandbox

| Posted 06.07.2012 | Parents

Facebook is a business, but it is also an information broker. When taken in that context, engaging younger members in a controlled and rational manner makes sense.

Obama's Bad Week

| Posted 06.17.2012 | Politics

Modern communications media have given us the 24/7 news cycle and our technologies have given each of us the power to become our own cable channels and news publishers. But I wonder what we are doing to our national discourse in an age that celebrates "gaffes and gotchas."

Obama's Numbers Flat-lining... Percentages Don't Lie!

| Posted 06.25.2012 | Politics

When I saw these numbers, I immediately thought of Mark Twain, who once said: "There are three kinds of lies: lies, damned lies, and statistics." He meant that facts are one thing, but their interpretation can be quite another.

"Gaffes and Gotchas" Part II

| Posted 06.30.2012 | Media

Social media are terrific innovations that add great value to our lives. But they also serve as a daily diary of our thoughts and connections with each other. We tend to think of them as virtual, but they are very real.