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Entries by Ernan Roman from 01/2011

Will They Still Love Me Tomorrow?

| Posted 01.07.2011 | Business

We just returned from a lovely vacation in the Caribbean. As we've done for the last 30 years, each year we find a new place to relax and recharge. T...

5 Preconditions for Obtaining Opt-In Preference Information

| Posted 01.11.2011 | Business

The Myth: Consumers are no longer willing to share in-depth information with marketers. The Reality: There are five prerequisites that, if addressed ...

'List Fatigue'... or Just Strategy Fatigue?

| Posted 01.17.2011 | Business

The Problem: My database is delivering steadily declining response rates. How do I overcome "list fatigue"? The Solution: Take the time to find out w...

Lessons From My Chimney Cleaner About Service and Marketing Best Practices

| Posted 01.24.2011 | Business

A few weeks ago I called a local chimney-cleaning company and set up an appointment for a cleaning. When the workmen arrived, I asked them to remove t...