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Entries by Ernan Roman from 07/2012

Microsoft's Innovative Use of Interactive Ads

| Posted 07.16.2012 | Business

Paid streaming services are gaining in popularity, making interactive ads the new norm for TV. Marketers need to respond by integrating interactivity across channels.

Facebook, Twitter and Google: Too Big To Care?

| Posted 07.19.2012 | Business

Major Internet companies like Google, Facebook, and Twitter have decided that customer service call centers are obsolete. Many customers disagree.

Poor Service: Key Factor in Customer Churn

| Posted 07.25.2012 | Business

Even for the world's fastest-growing companies, neglecting service can lead to significant customer churn.