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Entries by Jack Myers from 07/2009

The Upfront That Could Have Been

| Posted 07.06.2009 | Media

As the broadcast network television Upfront moves forward quietly, it's becoming clear that procurement and financial officers of major marketers are dictating the pricing decisions and driving Upfront purchasing models.

2009/2010 Upfront Finally Breaks in Last Gasp for Traditional Business Models

| Posted 07.13.2009 | Business

With Barry Diller and John Malone absurdly offering opinions on Twitter's business viability at Herb Allen's annual Sun Valley media retreat, the most...

SpotWinner Delivers Guaranteed Commercial Views. Targets Below-the-Line Marketing Budgets for Traditional Media Companies

| Posted 07.20.2009 | Business

Each month, Jack Myers Media Business Report provides corporate subscribes with insights into emerging companies and exclusive introductory opportunit...

Lessons the Cabletelevision Advertising Bureau and Media Industry Could Learn from Baseball

| Posted 07.27.2009 | Business

I cannot help but compare MLB's embrace of technological advances to the quagmire the media industry finds itself in today.