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Entries by Jack Myers from 09/2009

Media Economist Jack Myers Forecasts Total 2009 Ad Spending -13.3 with Continued Declines of -4.8% in 2010

| Posted 09.14.2009 | Business

No Advertising Industry Recovery Anticipated Until 2011. Media economist Jack Myers is today releasing adjusted 2009 estimates for total ad spending ...

2009 Recession is No Worse for Network TV Upfront Than 1991 and 2001

| Posted 09.21.2009 | Business

Broadcast and cable networks are FINALLY wrapping up their Upfront deals, although a surprisingly low percentage of fourth quarter Upfront commitments...