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Entries by Jack Myers from 03/2011

Change Agents: Cancer or Cure?

| Posted 03.01.2011 | Business

In corporate corridors, when change agents are perceived as an invading cancer and rejected, there is no popular uprising to counter that force.

TED 2011: An Idea Worth Spreading

| Posted 03.08.2011 | Business

TED is the role model for media companies of the future. Followers pay significant annual membership fees for premium access, underwriting free global online access to most TED content.

Diversity Again Tops Priorities for Agency Holding Companies. Join the Conversation

| Posted 03.15.2011 | Business

The diversity issue, which has topped industry priority lists for several years without visible results, took center stage at last week's 4A's Transformation Conference.

Legacy Media's Slice of the Social Commerce Economy

| Posted 03.22.2011 | Business

Of the $46.6 billion invested last year in digital marketing and advertising, 20% was targeted to legacy media companies (TV, magazines, newspapers, yellow pages, outdoor, radio, etc.). By 2020, that figure will be closer to 13%.

Television Network Upfront 2011/2012: 'Them That Has, Gets!'

| Posted 03.29.2011 | Business

As the national TV Upfront season moves toward the May/June negotiating period, one thing television networks, media agency executives and marketers a...