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Entries by Jared Gutstadt from 09/2012

Tips From The Rock n' Roll CEO No. 8: Go Ahead and Be Cool, But Be Smart, Too

| Posted 09.19.2012 | Business

A strong brand identity is up to you. Want to be 'cool'? It's in your hands. Think about what you want to message to potential customers. Form a plan. Write it down. IMPLEMENT that plan. And don't be afraid to modify the plan as you go along.