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Entries by Jarvis Coffin from 07/2009

AOL Joins the Internet Party

| Posted 07.01.2009 | Media

Un-encumbered by the weighty media assets of Time Warner, AOL has discovered the joys of smallness online, and the ability to publish freely according to the range of human interests and emotions.

The Internet Is the People's Medium

| Posted 07.02.2009 | Media

We have a custom inside our company, which is to make one of the first orders of business for new employees a meeting to share our mission and values,...

What the Heck Is Display Advertising, Anyway? And Who Cares?

| Posted 07.07.2009 | Media

If posters were measured by the number of times people reached over and touched them, they wouldn't be used. If you measure banners by clicks alone you are missing a trick.

Chewing on Media's Next Wave

| Posted 07.08.2009 | Media

Does Food Network Magazine represent "media's next wave?"

Rupert Murdoch Engages in a Bit of Portal-Speak

| Posted 07.14.2009 | Media

Social networking has been clubbed to death. It needs to stop. We need to let the poor animal escape off the beach and prosper as it might, or might not, in nature.

Interpublic Separates the Forest from the Trees

| Posted 07.15.2009 | Huffington Post

The sensible nature of Interpublic's initiative is the desire to catalog spending by marketing objective, not creative format, or application -- trying to see the whole of the online picture, not just the parts.

Charging for the Air We Breathe

| Posted 07.20.2009 | Media

Newspapers can't buy a break; not only are fewer people reading them, it appears curbing a newspaper appetite may be good for you.

That's the way it is (again).

| Posted 07.20.2009 | Media

When I heard that Walter Cronkite had died over the weekend I thought, get ready for all the "That's the way it was" eulogies that will make inverted ...

Ad Agencies Should Pay Attention to Potential Opt-In Legislation in Washington

| Posted 07.22.2009 | Media

Doesn't advertising have enough problems? People don't like commercial interruptions. Now the potential exists to place an interruption in the way of the interruption?

Yahoo!, Microsoft and Google Continue Feeling Their Way Around the Room

| Posted 07.31.2009 | Media

Search happens on a mountaintop; it's only scary when the companies living at that altitude climb down off the mountain to carouse in the streets of the Internet community swinging their clubs at each other, blindfolded.

Striking Value Into the Hearts of Buyers and Sellers Online: $25 Billion More Might Just Do It

| Posted 07.31.2009 | Media

Other media are shrinking, therefore Internet advertising should grow. So if there is $25 billion more in ad spending on its way, how will it be accepted and provided for?