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Entries by Jarvis Coffin from 04/2010

Internet Media Value Does Not Require Further Integration

| Posted 04.14.2010 | Media

How about we stop fishing in our pockets for the keys and get comfortable with the media value of the Internet as it exists right now, on this side of the door, as furnished by all of the relevant content?

Ad Networks or Content sites? Content or Data? Confused? Listen to the Crowds

| Posted 04.22.2010 | Media

A survey of agencies and marketers revealed that 52 percent of them plan to spend more on content sites this year.

Ad Agency Commission and the Rise of the Media Black Market

| Posted 04.30.2010 | Media

The fundamental problem with the fee structure of ad agency compensation today is that it is uncompetitive with the commission structure that is at wo...