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Entries by Jay Gierak from 09/2013

Reviews Equal Revenue: 4 Times Trust Drives Conversions in the Sales Cycle

| Posted 09.11.2013 | Small Business

As customers increasingly begin the buying process online, the entire sales cycle has changed. Trust and authenticity are no longer established exclusively through handshakes and face-to-face meetings. Online reviews serve as a powerful signal of quality and drive purchasing decisions before a first meeting is even won.